Privacy Policy

Introduction

Property Peers Ltd (“we”, “us”, “our”) is committed to protecting the privacy, trust, and confidence of visitors to our website and participants in our mentoring, educational, and property-related services.

We do not sell, rent, or trade personal data with third parties for marketing purposes.

This Privacy Policy explains how we collect, use, store, and share personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

1. Personal Data We Collect

We may collect, process, store, and transfer the following categories of personal data:

Identity Data

• Full name
• Previous names
• Date of birth
• Gender
• Marital status

Contact Data

• Home address
• Email address
• Telephone numbers

Property & Investment Data

• Property ownership details
• Investment experience
• Financial position relevant to mentoring
• Property strategy or portfolio information
• Mortgage or finance objectives discussed during consultations

Communication Data

• Email correspondence
• SMS messages
• WhatsApp communications
• Call recordings (where calls are recorded for training, monitoring, or record-keeping purposes)

Technical Data

• IP address
• Browser type and version
• Device information
• Website usage data

Profile & Usage Data

• Feedback
• Survey responses
• Course participation data
• Website interaction data

Marketing & Communications Data

• Marketing preferences
• Consent records
• Communication preferences

Special Category Data

We do not intentionally collect special category data (such as health information, racial or ethnic origin, religious beliefs, or biometric data). If such data is provided to us unintentionally, it will not be processed beyond what is strictly necessary and will be securely deleted where appropriate.

2. How We Collect Personal Data

We collect personal data through:

• Direct interactions (telephone, email, SMS, WhatsApp, webchat, post, mentoring sessions)
• Website forms and course registrations
• Automated technologies (cookies, analytics tools)
• Referral introductions (with your explicit consent)

Calls may be recorded for training, compliance, and record-keeping purposes.

3. Lawful Bases for Processing

Under UK GDPR, we rely on the following lawful bases:

Where we rely on consent, you may withdraw it at any time without affecting your access to our core services.

4. Referral to Lona Financial Ltd (Mortgage & Finance Services)

Property Peers and Lona Financial Ltd share common ownership and therefore have a commercial interest in referrals.

We may identify that you could benefit from mortgage or property finance advice.

We may identify that you could benefit from mortgage or property finance advice from Lona Financial Ltd (a company under common ownership).

If you would like us to share your details for this purpose, please tick below.

This referral is optional, and declining will not affect your access to Property Peers’ services.

5. Direct Marketing & PECR Compliance

We will only send marketing communications (including email, SMS, WhatsApp, or telephone marketing) where:

• You have provided explicit opt-in consent; or
• We are permitted to contact you under the PECR soft opt-in rules, which apply when:
  
  • You are an existing customer, and
  • The marketing relates to similar products or services you have previously purchased; and
  • You were given a clear opportunity to opt out when you provided your contact details.

You are free to decline marketing communications at any time.

Withdrawing consent or opting out will not affect your access to any purchased course or service.

You can unsubscribe or opt out at any time via:

• The unsubscribe link in emails
• Contacting us directly

We maintain records of consent and opt-outs in accordance with PECR requirements.

6. Cookies & Analytics

We use cookies and similar technologies to:

• Operate our website
• Improve performance
• Analyse usage (including Google Analytics)

Google Analytics does not log or store IP addresses. It collects device and usage data to provide aggregated website statistics that do not directly identify individuals.

We provide a compliant cookie banner that allows you to:

• Accept all cookies
• Reject non-essential cookies
• Manage your preferences

Further details are available in our separate Cookie Policy.

7. Data Sharing & Third Parties

We may share personal data with:

• Payment processors
• CRM providers
• Website hosting providers
• IT support providers
• Professional advisers
• Legal and regulatory authorities

All third-party service providers are bound by Data Processing Agreements and are required to process data securely and lawfully.

International Transfers

Some service providers may store or process data outside the UK.

Where this occurs, we ensure appropriate safeguards are in place, such as:

• UK International Data Transfer Agreements (IDTA)
• Standard Contractual Clauses
• Adequacy decisions

8. Data Retention

We retain personal data only as long as necessary. Typical retention periods include:

• Contractual and financial records: 6 years (for HMRC and legal purposes)
• Marketing data: 3 years from last interaction or until consent is withdrawn
• Call recordings: up to 12 months
• Enquiry data (non-customers): 12 months
• Course participation records: 6 years

Anonymised data may be retained indefinitely for statistical purposes.

9. Data Security

We implement appropriate technical and organisational measures, including:

• Secure servers
• Access controls
• Encrypted systems
• Staff confidentiality obligations

In the event of a data breach, we will notify the ICO and affected individuals where legally required.

10. Your Data Protection Rights

You have the right to:

• Access your personal data
• Correct inaccurate data
• Request erasure
• Restrict processing
• Object to processing
• Data portability
• Withdraw consent at any time

You may complain to the Information Commissioner’s Office (ICO): https://ico.org.uk/make-a-complaint/

11. Contact Us

Property Peers
S05–S06 Forgeside House
Forgeside Close
Cardiff Bay Business Centre
Cardiff
CF24 5FA

Email: info@propertypeers.co.uk

12. Changes to This Policy

We may update this policy periodically to reflect legal, regulatory, or operational changes. The latest version will always be published on our website.